From September 23 to 28, 2019, five professors and lecturers from the Tourism University Bandung, Indonesia, visited us in the context of the Educational Management division.
Relevant for our guests from Bandung were, besides getting to know the destination Black Forest, the strategic adaptation of our own product range as well as the marketing to the international and European tourism market.
Of particular interest were topics concerning the changing consumer behaviour in tourism in times of new mobile technologies, apps and platforms.
In the course of a seminar, questions regarding sustainable tourism development and a responsible use of resources against the background of climate change were discussed. What happens when there is no more snow in the Black Forest? What could alternatives to ski tourism look like? Similar problems in Indonesia - slash-and-burn, drought, floods - were the reason for this topic.
A visit to the spa and health resort administration of Bad Krozingen focused on the interlocking of tourism and economy. The destination "Black Forest" was experienced during a trip to Titisee. Topics of an in-house seminar were e.g. "Adventure and Outdoor, you are what you experience", the change in the satisfaction of needs of European tourists as well as cross-border marketing and tourism cooperation in the border triangle, such as joint hiking trails, adventure trails or events.
After a guided tour through Freiburg, the group finally visited the exhibition centre and the municipal tourism department FWTM - Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG. It was impressive for the guests from Bandung to experience Freiburg as a model destination for environmentally friendly mobility in (city) tourism with intelligent solutions and innovative concepts.
The event was the beginning of another series of study visits of Indonesian university guests to the ISW
Vom 23. bis 28. September 2019 besuchten uns im Rahmen der Sparte Educational Management fünf Professoren und Dozenten der Tourismus-Hochschule Bandung, Indonesien.
Relevant für unsere Gäste aus Bandung waren neben dem Kennenlernen der Destination Schwarzwald die strategische Anpassung der eigenen Produktpalette sowie des Marketings an den internationalen bzw. europäischen Tourismusmarkt.
Besonderes Interesse fanden Themen zum verändernden Konsumentenverhalten im Tourismus in Zeiten neuer mobiler Technologien, Apps und Plattformen.
Im Rahmen eines Seminars wurden Fragen zu einer nachhaltigen Tourismusentwicklung und einem verantwortungsvollen Umgang mit Ressourcen vor dem Hintergrund des Klimawandels erörtert. Was passiert, wenn es im Schwarzwald keinen Schnee mehr gibt? Wie können Alternativen zum Skitourismus aussehen? Ähnliche Problematiken in Indonesien – Brandrodung, Dürre, Überschwemmungen – waren der Anlass zu diesem Thema.
Bei einem Besuch der Kur- und Bäderverwaltung Bad Krozingen ging es um die Verzahnung von Tourismus und Wirtschaft. Die Destination „Schwarzwald“ wurde erlebbar bei einem Ausflug an den Titisee. Themen eines Inhouse-Seminars waren z.B. „Adventure und Outdoor, du bist was du erlebst!“, der Wandel der Bedürfnisbefriedigung europäischer Touristen sowie grenzüberschreitendes Marketing und touristische Kooperationen im Dreiländereck, wie z.B. gemeinsame Wanderwege, Erlebnispfade oder Events.
Nach einer Stadtführung durch Freiburg besuchte die Gruppe abschließend das Messegelände und die städtische Tourismusabteilung FWTM - Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG. Eindrucksvoll für die Gäste aus Bandung war es, Freiburg als Vorbilddestination für umweltfreundliche Mobilität im (Städte-)Tourismus mit intelligenten Lösungen und innovativen Konzepten zu erfahren.
Die Veranstaltung war der Beginn einer weiteren Serie von Studienaufenthalten indonesischer Hochschulgäste am ISW.
Development and implementation of dual vocational school in Serbia (still ongoing)
Starting point: Joint project for demand-oriented development and exemplary implementation of a dual vocational school in Serbia
Overall objective: The objectives of the overall project are divided into different levels:omprises the main themes of
- meeting current and future needs (project sustainability) for qualified specialists from companies operating in Serbia
- solid qualification of skilled workers and the formation of vocational perspectives in their home region
- commercial exploitation of educational content with the perspective of several educational institutions as well
- scientific analysis of success factors and obstacles in the development and implementation of business models in vocational education and training
ISW- Objective: ISW Internationales Studienzentrum Wirtschaft gGmbH is responsible for the demand analysis and the development of the business profile: the hotel and tourism sector as well as the forwarding and logistics industry are showing double-digit growth rates throughout the country. ISW contributes to this project with its long and vast experience in the management of educational institutions and the development of curricula and intends to use the insights gained to possibly develop and implement own projects in growing markets within emerging and developing countries.
The sub-goals are:
- Market knowledge of Serbian vocational training
- Market analysis of company demands
- Part-adaptation of dual system
- Development of curricula
- A further sub-goal is to take legal issues and political wishes in Serbia into account. Among other things, one focus will be to enable graduates from vocational schools to proceed to the Serbian university system, i.e. accreditation of credit points
- Method and didactics
One can find a number of didactical and methodological examples of dual educations. However, there is no or hardly any experience relating to the educational programs aimed for in this project. We refer to the indispensable combination of theoretical learning fields with the company-based fields as well as the challenge of digital teaching / blended learning or the modularization of content which might have to be more geared towards further education than vocational training.
Development of a new bachelor programme „Hotel and Tourism Management“.
Starting point: A private university in Ulan Baator was looking to introduce a new promising bachelor programme in a field other than economics.
Solution: As a so far undiscovered tourist destination, Mongolia offered an ideal setting for a tourism-related study programme. ISW developed the bachelor programme „Hotel- and Tourism Management“.
Introduction of the modules „Sports Management“ and „Arts Management“.
Starting point: In connection with an internationalisation of study programmes and the introduction of semesters abroad, the university in Buenos Aires Partner was looking for partners in Europa.
Solution: ISW designed two specialised modules for an economics master programme in the area of sports management and arts management.
Recognition of a German state-approved education as part of a French Licentiat.
Starting point: A German vocational school for management assistants and foreign language correspondents was looking for a partner university in France at which its students would able to complete a bachelor programme while taking into account parts of their training.
Solution: ISW adapted the curricula of the German school so that 50% of the content could count towards the Licence programme (Bachelor) at the French university.
Introduction of a dual system at an academy for tourism.
Starting point: The Indonesian government has decided to bring the vocational education and training segments of their educational system into line with the German dual system in the course of the next years. The Academy for Tourism in Makassar/Sulawesi war one of the first educational institutions to attempt to comply with this model.
Solution: Stage 1 - Analysis of the curriculum. SWOT- analysis of the academy. Potential analysis of the tourism industry. Stage 2 - Adaptation of the curriculum to the result of stage 1. Approximation to the dual possibilities within the bounds of the potential analysis.
Feasibility study for the founding of a private vocational school in Serbia.
Starting point: A German education-dedicated enterprise is thinking about founding and running a private dual-based vocational school for industrial and business-oriented professions. In this connection, the enterprise has commissioned a feasibility study including possible financing models.
Solution: The study comprises the main themes of
- project idea, market definition and local partners
- analysis and assessment of the industry
- analysis and assessment of the Serbian educational system
- location analysis
- financial demand
- risk analysis
Introduction of a dual educational system at a vocational school in Astana.
Starting point: As an emerging economy with predominantly natural resources, Kazakhstan is dependent on sectors with an economic future. Tourism can play an important role in this context. However, the educational standards in the schools are not always sufficient.
Solution: The Ministry for Education has been encouraged to select pilot schools at which new curricula are to be developed. The selected school in Astana is to be introduced to the German-model dual system in several stages.